How to speed optimize your small local business WordPress website
If you are a UAE resident and run a small local business website or e-commerce website, then you must be looking for ways how to boost your online store by speed optimizing your website. You have less than 3 seconds to capture the visitor’s attention, and if your website is sluggish and your visitors have to wait longer than 3 seconds, than you might lose them, thus leading to low conversion, high bounce rate and decrease in Google search ranking.
No matter what type of small business WordPress website you own, slow loading website has a significant impact on your overall increase in sales, visitors wouldn’t wait till your site loads, and they will move to your competitor’s website even if you have world’s most attractive and epic range of products to offer.
Our intent here is to spread a word about every tip and techniques you can utilize to speed optimize your website, especially for the small local business website, to make it fast and consistent. In this guide, we’ll explain the factors that slow down WordPress websites and how to avoid them.
Table of Content
1. Why should you speed optimize your website?
2. How to test your site speed?
3.what are the factors leading to slow down your website
4.8 ways to speed optimize your website
· Choose the right web hosting
· Use updated Themes, Plugins, and WordPress version
· Use a caching plugin to remove caching
· Use optimized images to boost overall website performance
· Minify the JS and CS files
· Use a CDN service
· Cleanup your Databases
· Permit GZip compression
Why speed optimization of WordPress website is crucial for Small business Owners
Speed optimized websites are the backbone of a profitable business. No matter you own a small local business or run an e-commerce store online, speeding up your website has a crucial impact on your conversion and increased sales rate.
Why is it crucial to speed up your web pages? Here are a few reasons
- It is one of Google Web Fundamentals that the websites which load faster than 3 seconds get high ranks in Google SERPs.
- Online buyers love to buy from stores which pages take less than 2 seconds to load. A leading online store AliExpress experienced a 27% increase in their online sales by reducing page load time to 36%.
- Another vital factor to keep into account is the increasing numbers of mobile users; more than 5 billion users are browsing the internet since 2016, and they intend to get the same results as that of any desktop computer and enjoy the same speed of fewer than 10 seconds as that of desktop computers. So, make sure that your website is Mobile friendly so you might not drop your Mobile user’s conversion.
How to test your website speed
Before starting your website speed note that speed analysis differ from page to page and the factors which contribute to speed are as follow
- The content of the page: is it dynamic or static
- The size of the page
- Whether the page is cached out or not
- How many times does it get requests
The authentic speed test tools which are widely used by the web are as follow
- Pagespeed insight
To check the overall performance of your website, you can check your website’s homepage, which is considered as a standard to test the overall load time of your website.
Now let’s discuss in detail: what are the factors that affect your low business WordPress website speed and how to optimize it subsequently.
1. Choose the right web hosting
The first thing that comes to the mind, if asked about website speed optimization, my answer would be “The right Webhosting” services. When there are so many web hosting services out there, how come we know which hosting services is best among all? The best hosting service can be gauged with good speed, extra reliability, and foolproof security, and last but not the affordable price.
If your business is based in UAE and you operate globally, then you must go for a web host that provides services worldwide like Bluehost they have incredible uptime if you receive efflux traffic on your website, it will not get down for even a short period.
Secondly, if you own an e-commerce small business website in the UAE, then you have to be more cautious than usual. Most of the webs hosting companies recommend features more specific to e-commerce requirements. So if you find a web host not offering any unique feature listed under the “e-commerce specific features section,” don’t go for it.
Some of the well-known WordPress hosting companies operating in UAE are as follow
Bluehost is above all other web hosting companies because of its high integration and one-click installation of WordPress. Moreover, its pricing is also affordable comparatively.
For Dubai based hosting, you can prefer EasyHost or Milesweb; both are best for regular small business websites and also for e-commerce websites.
Use updated Themes, Plugins, and WordPress version
Always keep your WordPress software updated because the WordPress developers always keep the core software updated to avoid any vulnerability.
Choose your WordPress theme wisely, identify your niche first; do you need a blog website or an online store website. If you own an online store, then you must try the themes designed for e-commerce with exclusive features, and for small business websites, choose themes that show off contents. Check the compatibility of desired themes with mobile user’s interaction; these should be mobile optimized for sure. The most common themes for small business sites are Divi, OceanWP, and Astra.
Check out if your installed plugins go well with the installed themes. Some of the essential WordPress plugins for small business sites are optinMonster, WooCommerce, WooCommerce plugins, Yoast Seo, and W3 Total cache.
Keep your plugins and themes updated to avoid any vulnerability in the future.
Moreover, for speed optimization of your Wordpress sites, these plugins and themes should be compatible with your Wordpress version to achieve peak performance.
Along with themes and plugins, WordPress must have the latest version of PHP.
Use a caching plugin to remove caching
You can get better loading speed by installing the W3 total plugin to monitor the caching task. Avoid cache piling up in your site to speed optimize your website.
Use optimized images to boost overall website performance
Images play a significant role in page uploading time. No matter you own a small business website or running an e-commerce store. You are in dire need of uploading relevant images, and if these images are not optimized effectively, they will lead to a decrease in overall upload time; hence, your visitors would get frustrated and run to your competitor’s site. You can optimize images by using these smart plugins to enhance speed optimization.
- EWWW Image optimizer
Minify the JS and CS files
You can improve site loading speed by minimizing the size of JS and CSS files by using plugin Autoptimize
Use a CDN service
The CDN service is valuable when your visitors try to reach from far end region because the site-loading speed will differ from region to region depending upon the visitor’s locality. The CDN service will provide the nearest possible location for the visitors, and for this purpose, you can rely on Cloudflare and MaxCDN services, which are well known.
Clean up your databases
For speed optimization of your WordPress website, keep it clean from unwanted data, like unused themes and plugins, spam comments, or old drafts of your files. These will trim down the size of web files leading to high-speed loading pages.
Permit GZIP compression
GZIP compression is used to compress data on websites, which leads to shrinking the bandwidth usage and time to access the sites. You can use the “pagespeed Ninga” plugin for this.
If you have started a new small business WordPress website in UAE, then this guide will ease your path in achieving your desired goals and sales target. We have simplified the process of speed optimization for you, so you could make a fresh start to speed optimize your small local business website. Hopefully, you may achieve both long term and short term benefits by selecting the best and useful ideas we endorsed to you.
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